Tanya Content with a Why
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Content creation & strategy · Lisbon

Your competitors are posting. Their customers are booking. What's your content doing?

Most brands post content without knowing why. We start there — building strategy around your real audience, then creating content that has a reason to exist.

Get in touch @vorotniak.t →

Let's start the conversation — 30 minutes, we'll review your profiles before we speak.

@vorotniak.t
Who we work with

Your customers decide before they arrive.

Hotels & hospitality

Guests decide where to stay before they ever call. We create content that gives them a reason to choose you.

Beauty salons

People don't book treatments. They book people they trust. We create content that helps build that trust.

Restaurants

Guests taste your restaurant long before they arrive. We create content that makes them book a table.

Lifestyle brands

The brands people connect with are the brands they buy from. We create content that builds that connection.

How we work

A simple, strategy-first way of working.

01

Find your why

We start with strategy: who you're talking to, what makes you different, and why anyone should stop and pay attention.

02

Build content around it

We create photos, Reels and carousels built around your why — content that earns attention because it means something.

03

Deliver and repeat

Monthly delivery keeps your why visible — so your brand stays present, purposeful and in front of the right people.

Selected work

Content with a reason to exist.

Full portfolio @vorotniak.t →
Lifestyle
UGC
Lifestyle
Brands
Brands
Luxury Hotels
Hospitality
Beauty UGC

Reels, carousels and strategy content on Instagram @vorotniak.t →

Specialist Wedding Content Creation

We bring your wedding celebrations to life, as they happen

Personal content across your wedding celebrations, created alongside your existing photography and videography team. From behind the scenes shots as the wedding party gets ready, to the intimate, funny and quirky moments everyone will remember. Usually this involves daily highlight videos, short-form reels and a curated gallery ready to post shortly after the event. Teaser clips delivered live on each day, posted directly to your Stories.

Haldi ceremony reel
Harsh & Ashka — the wedding ceremony reel
Baraat — music, people, traditions reel
Two families, one beautiful beginning reel
3 days, 6 looks, one family reel

Recent wedding reels · @vorotniak.t

Before the Wedding

Pre-wedding Preparations

We work with you and your wedding planners, to discuss and plan the moments that matter most to you and make a plan for capturing them.

During the Wedding

Teasers, live to your Stories

Short teaser clips delivered while the celebrations are still happening, posted directly to your accounts, so your guests can follow along in real time.

After the Wedding

Reels and a curated gallery

Daily highlight videos, short-form reels and a gallery ready to post shortly after the event.

Find out more about weddings →
Our Services

What we offer.

Content creation

The full service. Strategy, shooting, editing and monthly delivery — photos, Reels, carousels, all built around your why. Ready to post. You keep full control of your accounts.

Hotels Beauty salons Restaurants Monthly retainer
from €800
per month

Content strategy

Finding your why is a standalone service. We research your audience, benchmark your competitors and build a plan around what makes you genuinely different. For teams that need direction, or brands that want to understand their purpose before creating anything.

One-off audit Ongoing retainer All verticals
from €400
per month

UGC

Authentic short-form video and photo content for paid ads, landing pages or social campaigns. We quote creation and usage rights separately per project.

Paid social Per project Usage rights
from €150
per video

Wedding content creation

Personal content across your wedding weekend, created alongside your existing photography and videography team. Starts with a pre-wedding call to plan the moments that matter most — usually daily highlight videos, short-form reels and a curated gallery ready to post shortly after the event. Teaser clips delivered live on the day for your Stories.

Weddings & events Per project Social-ready delivery
Find out more about weddings →
On request
price per event

Not sure where to start?

Every brand's why is different. Let's talk — we'll find yours together. No pressure, no fixed menu.

Get in touch WhatsApp us
What clients say

In their words.

“

I met Tetiana a few years ago, and since then I've had the opportunity to see her work in different roles and formats.

We first worked together when Tetiana was a photographer and videographer at several conferences I organized. Later, we invited her to create video content for our space in Cascais. And when I needed someone to work on my personal brand, she was the person I turned to again.

That's when I discovered another of Tetiana's strengths: she's not simply someone behind the camera who can create beautiful visuals and edit great content. She thinks beyond the content itself — why it is needed, what kind of image and perception it should create, and how the visual language can support the positioning of a person or a brand.

Together, we worked on my visual style, developed the overall content direction, and created a series of Reels.

I can confidently recommend Tetiana to anyone looking for a true content partner — someone who can help define a brand's visual language, identify its strengths, turn ideas into meaningful content, and, most importantly, keep the real person behind the brand visible.

In an era of endless technically flawless yet increasingly similar content, that human touch has become a value of its own.

Evgenia Rodionova
Marketing & Growth Expert | CMO | Founder
“

I honestly don't have enough words to thank you for everything you have done for me.

You were truly my eyes when I couldn't be everywhere — capturing everything from the very moment we met. Every smile, every laugh, every little moment of happiness, and even every tear of emotion. 🥹

My heart wanted to be at every single place, to see every moment, to hold on to every memory… and you made that possible for me. You captured the moments my heart would have missed, and gave me memories I will treasure forever. 🫶

You didn't just take pictures — you captured feelings, emotions, love, and memories. You captured the heart of our most precious week.

My dear, this is truly beyond words and beyond a simple thank you. I am forever grateful for your love, kindness, efforts, patience, and support. You were there for me in such a beautiful way, and I will always hold that close to my heart. ❤️

Dipti Desai
Indian wedding · September 2026
“

Working with Tetiana during the creation of the Aurum Experience was an absolute pleasure. She always brought incredible ideas to the table and helped me develop a clear content strategy when I was completely new to Instagram and didn't even know where to start. 😅 She has a great eye for detail, understands how to tell a story through content, and always approached the project with enthusiasm and fresh ideas. I was truly pleased to have her as part of this journey and would 100% recommend her to anyone looking for a talented and reliable content creator. 🩷🩷

Aura Miranda
Aurum Experience · Lisbon, 2026
“

Tanya is open-minded, confident, and always ready to take on new challenges and interesting projects. I really enjoyed working with her — she delivers great results quickly and has a clear understanding of what she's doing, why she's doing it, and what each task is meant to achieve. On top of that, her friendly and professional communication throughout the process makes working together feel comfortable, easy, and enjoyable.

Yuliia Melnyk
Content collaboration · Lisbon, 2026
About

I'm Tanya — a content creator, social media strategist and photographer based in Lisbon.

My background is in photography, so everything we create starts with a real visual point of view. Two years working with hotels, salons and lifestyle brands across Lisbon and Portugal — always strategy-first, always asking why before anything gets made.

Instagram @vorotniak.t → Photography site →
Common questions

Good to know.

No — we deliver content and a calendar. Your team posts. You keep full control.

Yes. Our strategy retainer is standalone. Most clients start there and move into content creation once they've seen our approach.

We cover Lisbon and ~100km as standard. Further within Portugal by arrangement. We also cover international events (eg: Weddings) on request. If it's important for you, then we're here to try and make it work.

Usually this is about 30 minutes. We review your social presence beforehand, along with any information you've shared with us. We'll come prepared with specific observations. Ultimately, it's a conversation to get to know each other, understand what you're looking for, and see how we can work together. Don't worry, it's not a sales pitch!

Work with us

Ready to find your why?

We'll review your social presence before we speak and come with honest observations. 30 minutes.

Email hello@tanya-content.com Phone +351 935 606 004 WhatsApp Message us →
Photography by Tanya · Lisbon

Looking for headshots, not content?

Natural, authentic headshots for men — from LinkedIn to dating profiles. Photos that capture your confidence, over at lisbon-photo.com.

Check it out →