Tanya Vorotniak, content creator and strategist based in Lisbon

@vorotniak.t

Content creation & strategy · Lisbon

Your competitors are posting.
Their customers are booking.
What's your content doing?

Most brands post content without knowing why. We start there — building strategy around your real audience, then creating content that has a reason to exist.

Book a free call

Let's start the conversation — 30 minutes, we'll review your profiles before we speak.

See some of my work: @vorotniak.t →

Who we work with

Hotels & hospitality

Guests decide where to stay before they ever call. We create content that gives them a reason to choose you.

Beauty

Beauty salons

Every new client finds you on Instagram first. We make sure what they find gives them a reason to book.

Restaurants

Diners decide where to eat before they leave home. We give your restaurant a story worth stopping for.

Lifestyle

Lifestyle brands

In a feed full of noise, the brands that mean something win. We help you mean something.

How we work

Find your why

We start with strategy: who you're talking to, what makes you different, and why anyone should stop and pay attention.

Build content around it

We create photos, Reels and carousels built around your why — content that earns attention because it means something.

Deliver and repeat

Monthly delivery keeps your why visible — so your brand stays present, purposeful and in front of the right people.

Services

Content creation

The full service. Strategy, shooting, editing and monthly delivery — photos, Reels, carousels, all built around your why. Ready to post. You keep full control of your accounts.

HotelsBeauty salonsRestaurantsMonthly retainer

from €800

per month

Content strategy

Finding your why is a standalone service. We research your audience, benchmark your competitors and build a plan around what makes you genuinely different. For teams that need direction, or brands that want to understand their purpose before creating anything.

One-off auditOngoing retainerAll verticals

from €400

per month

UGC

Authentic short-form video and photo content for paid ads, landing pages or social campaigns. We quote creation and usage rights separately per project.

Paid socialPer projectUsage rights

from €150

per video

What clients say

Jason

Lisbon, 2025

Portrait & personal brand

Contacted via Instagram referral

Tanya not only works professionally, she knows how to connect and bring you out of your shell. She managed to open me up in front of the camera in a way I didn't expect. The results were exactly what I needed — images that actually look like me, not a stock photo version of me.

Bohdan

Barcelona, 2025

Personal brand content

Contacted via Instagram

These photos completely upgraded my online presence. I'd been putting off getting proper brand photos for two years because I didn't want something that looked forced or corporate. Tanya understood exactly what I was going for — the session felt natural and the results were better than I imagined. Best decision I've made for myself this year.

Alex

Ukraine

Portrait session

Contacted via website

The photos turned out very real and authentic — not over-edited, not posed. Everything was quick, clear and easy from the first message to the final delivery. I felt completely at ease throughout and came away with images I actually use. Thank you so much.

Francisco

Lisboa, 2024

Brand & lifestyle session

Contacted via referral

The session felt completely effortless. The pictures look professional but still completely natural — there's a warmth to them that I haven't found with other photographers. I finally have content that genuinely reflects who I am, and I've had more comments on these photos than anything I've posted before.

Common questions

Do you post to our accounts?

No — we deliver content and a calendar. Your team posts. You keep full control.

Can we start with strategy only?

Yes. Our strategy retainer is standalone. Most clients start there and move into content creation once they've seen our approach.

How far do you travel for shoots?

We cover Lisbon and ~100km as standard. Further within Portugal by arrangement.

What happens on the free call?

30 minutes. We review your social presence beforehand and come with specific observations. A conversation, not a sales pitch.

Your competitors are posting.
Their customers are booking.
What's your content doing?

I'm Tanya — a photographer, content creator and strategist based in Lisbon.

Ready to find your why?

Your competitors are posting.Their customers are booking.What's your content doing?

I'm Tanya — a photographer, content creator and strategist based in Lisbon.

Ready to find your why?

Your competitors are posting.
Their customers are booking.
What's your content doing?